Complete identity system redesign for HelloHome, an awesome female-founded and female-led tech startup. HelloHome is an untraditional real estate company that is bringing transparency and honesty to real estate with a customer-first approach and flat-fee model. Collaborating closely with the HelloHome team, we developed a solution to better reflect the company values and personality. The scope of work included: logo design, visual identity, branding guidelines, stationery suite, flyer, postcard and signage.