Poster advertisement concept series for pioneer product, Google Glass. The campaign was created to raise awareness for the product as well as explore the possibilities for product application. In this concept, the posters were designed to engage an audience of fearless explorers and extreme sports enthusiasts to push the boundaries of Google Glass. The attraction, being able to visually share their incredible experiences the way they saw it in the moment. The poster series included an informational opener as well as three illustrated posters with hand-lettered copy.