As part of Hatch Creative, the internal ServiceMaster creative team, I became brand lead for ServiceMaster Clean. This rewarding position allowed me to create a wide variety of materials, including a branding and visual identity guideline refresh. The ServiceMaster Clean Healthcare Campaign was a key initiative for the business and consisted of many moving parts. During this project, I assisted our creative director in staging, organizing and art directing a photoshoot to provide the photography for the campaign. We also developed ad slicks, postcards, presentation templates informational flyers, emails, landing page and other marketing materials to promote the campaign. more. This campaign was one of the highest adopted by franchisees, and was a critical part of the strategic healthcare initiative that increased revenue in this vertical by 18%.
